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Diamonds are one of the few products that
simply cannot be ‘branded.’ Even though
there are different cuts, different grades, and
different values placed on each and every
diamond in existence, no diamond is any
specific brand – just as gold is not a specific

Branding is actually based on who owns the
diamond. For instance, if DeBeers owns the
diamond, it is a DeBeers Diamond – but it is
still just a diamond. If the diamond was cut by
a specific well known cutter, then it might be
branded in that way as well – but it usually
isn’t. It is still branded based on who owns it
at the time. So basically, when it comes down
to it – diamond brands mean absolutely
nothing at all.

Do not allow a jeweller to try to talk you into
paying an exorbitant price on a diamond
because it is a specific brand. This is a bit
of trickery used by unscrupulous jewellers
when they know that they are dealing with
people who don’t know much about
diamonds. Remember that diamonds are
not actually branded – unless mother nature
has her own brand!


What To Look For When It Comes To Diamond Quality !


If you want to begin judging diamond quality, you must first learn and understand the 4 C’s, which are four characteristics of diamonds that give the gemstone it’s overall value.  The 4 C’s for judging diamond quality include the diamonds colour, clarity, carats and cut.


Judging Col0ur


Most diamonds are considered to be ideal if they are transparent, or colourless.  Diamonds that are rated as colourless are the most expensive of diamonds.  The colours of diamonds are rated with an alphabet grading system that starts with “D” and ends with “Z”.  Completely colourless diamonds fall in the “D” and “E” grade, while coloured, fancy diamonds are at the other end of the alphabet, at “Y” and “Z”.


There are two main ways that jewellers’ use when judging diamond quality based on colour.  They may pull out a set of reference stones, and find the closest match between the diamond and the reference stone to determine its letter grade.  Alternatively, the jeweller may use a colorimeter, which can electronically measure the colour of the stone and determine its grade within 1/3 of a grade.


Judging Clarity


The clarity of a diamond refers to whether or not the diamond is clear all the way through, or whether it has tiny flaws and cloudy areas within the gemstone.  It’s actually very rare to have a diamond with absolute perfect clarity and no flaws, but most diamond flaws are not visible to the naked eye and can only be seen with a magnifying device.


The Gemmological Institute of America (GIA) uses a magnification of about 10x when judging diamond quality based on the clarity.  It is important to do your research before purchasing a diamond to be sure you are not spending more money than you should.


Judging Carat Weight


Carat is the term we used to describe the weight of a diamond gemstone.  One carat is equivalent to 200 milligrams of weight.  A single diamond with a high amount of carat weight is more expensive than the equivalent amount of carats in multiple stones.  This is because finding the larger diamonds is much more rare of an occurrence.  So if you want a 2-carat diamond ring, for example, you may decide to go with a half-carat diamond surrounded by smaller diamonds that add up to one and a half carats to give you the total of 2 carats!  Judging diamond quality by the amount of carats is difficult, since different shaped gemstones, and stones with different levels of clarity will be priced differently even if they have the same amount of carats.




Judging Cut


One of the most important factors in judging diamond quality is judging the cut of a diamond.  It’s important because a quality cut diamond will be more brilliant and reflects light more beautifully, and yet the cut of a diamond has the least impact on the overall price of the diamond.


When judging diamond quality on the cut of a diamond, look at the stone in a well lit area.  If the light seems to go into the stone and bounce back, showing a sparkling reflective surface, the diamond has a good cut.  The angles and shapes of a diamond are important to judging diamond quality and the overall appearance of your diamond.

Around the world there are many diamonds that have been talked about or written about in various stories and official documents.  Famous diamonds are part of our world’s history, and have been found in various parts of the world, by all types of people.  From royalty to the gods, famous diamonds are often as well known as the people who owned them.

 For centuries diamonds, famous diamonds or otherwise, were used in the armour of warriors and the crowns of kings and queens as a symbol of fearlessness.

 The Mountain of Light

 One of the few oval shaped famous diamonds, the “mountain of light” was first mentioned in the year 1304.  It weighed an astounding 186 carats, and it is said that the diamond was set in the peacock throne of Shah Jehan as an eye of one of the peacock’s.

 During Queen Victoria’s reign, the famous diamonds shape was altered a bit and it was recut to weigh 108.93 carats.  The diamond is currently one of the British Crown Jewels.

 The Orloff

 When the Orloff diamond was found, it was said that it weighed around 300 carats.  This gemstone of the famous diamonds is held at the Diamond Treasury of the former Soviet Union located in Moscow.

 A story about the Orloff claims that the diamond was actually placed in the eye of a god, in the temple of Sri Rangen, which is how it became known as one of the world’s famous diamonds.

 The Regent

 Before this incredibly large diamond of the famous diamonds was cut it weighed 410 carats!  Originally called “The Pitt”, after the English Prime Minister, William Pitt, it was cut into a rounded shape and consisted of more than 140 carats.

 In 1717, the diamond was sold to the Duke of Orleans, Regent of France.  It was then that the diamond was renamed “The Regent”.  When Louis XV had his coronation, the stone was set into his crown.

When the French Revolution ended, “The Regent” was owned by Napoleon Bonaparte, and was placed into the hilt of Bonaparte’s sword.

Currently, the diamond is on display for all to enjoy in the Louvre.

The Blue Hope

 The most well known of all famous diamonds, the Blue Hope is currently in the Smithsonian Institution located in the state of Washington.  It was owned by Louis XIV, and at the time was called “the blue diamond of the crown”.

 Sometime during the French Revolution, the Blue Hope diamond was stolen.  It was later found in London in the year 1830, where it was later purchased by Henry Philip Hope.  The blue hope diamond received it’s name from this individual, as well as it’s reputation for causing bad luck to those who owned it.  While Henry Philip Hope owned the precious blue diamond, each of his family  members died in extreme poverty.

Continuing with the bad luck, a later owner of the Blue Hope, Mr. Edward McLean also lost many family members to poverty while he possessed the diamond.


There is much to consider when purchasing a diamond – especially diamond engagement rings! The tradition of presenting a woman with a diamond engagement ring when proposing began in 1477 when Archduke Maximilian presented a diamond ring to Mary of Burgundy – and in most cases, the woman you plan to propose to will expect a ring to accompany that proposal!

First, determine how much you can afford for the ring . Most people use the ‘two months salary’ rule. This means that the ring should cost the equivalent of two months of your current salary. Because you have other bills to pay, saving up this amount of money may take quite a bit of time. You should consider financing. Simply go to the jeweller of your choice and tell them that you plan to buy an engagement ring, and that financing will be necessary. Go ahead and get the credit check out of the way, find out what your payments will be, and how much of a down payment is required.

Now, have your mother, sister, or your girlfriends best friend take your girlfriend shopping, and make sure that they gaze at the engagement rings to get an idea of what she might like. Make sure that the jewellery store you buy the ring from will allow you to exchange the ring, if that is required so  your girlfriend can exchange it for another if she isn’t happy with it! Most jewellers will not give a refund but will allow an exchange for a ring of equal or more value !


There are many different cuts of diamonds
to choose from. The cut essentially refers to
the shape that the diamond is cut into –
unless you are in the diamond or jewellery
business, but this shape has a great impact
on how much the diamond sparkles.

The most popular cuts are heart, marquise,
oval, pear, princess, round, trillion, and
emerald cuts. The shape has an impact on
how much the diamond sparkles, but the
actual cutting itself – when the diamond
cutter actually cuts the diamond into a
particular shape – also matters a great
deal. If the diamond is poorly cut, it will lose
its sparkle.

However, in the diamond industry, the cut of
a diamond doesn’t refer to its shape at all.
Instead, this is a reference to the stone’s
depth, width, brilliance, durability, clarity, and
other aspects of the diamond. Common
cutting problems include a missing or off
center culet, misalignment, a diamond that
is too thick or too thin, cracks, or broken

When shopping for a diamond, you should
of course choose the shape that you like the
best, but then look at several different
diamonds of that shape to find the one with
the best cut – the one that sparkles the most,
in all types of lighting.